The primary purpose of SEO is to get higher rankings on search engines which in turn creates a larger target audience. To quickly get an idea of what the challenge is in SEO, just type a search term into Google. Enter it without quotes because that is the way most users perform searches.!
Rank your website with airtech marketing services & boost your business sales
They’ve taken strong ownership. Rather than being a contractor, they come to the table like they’re a part of our team.”
“The way they built our support team is as unique as our business. It’s like we all just fit together - and therefore get more accomplished in less time.”
“Their experience speaks for itself. You can step back and trust that they’re performing.”
Consistently named a top SEO company in the United Stateson all top industry lists
Over 100+ 5-star reviews online
We teach search engine optimization and web analytics at UC San Diego (we will teach you)
Over 150 clients such as Tony Robbins, 5 Hour Energy, The Knot World Wide, and Sharp Healthcare.
We integrate SEO with social media, CRO, SEM, content marketing, public relations and more.
Featured in the New York Times, Forbes, Search Engine Land, Entrepreneur, Inc.
Expert and experienced staff. Over 115 full-time expert employees.
We are international SEO experts (full translation and international SEO capabilities).
We are more than an SEO company and manage over 90 million in advertising a year.
On-page SEO involves optimizing the front end of your website. If you’ve ever heard the phrase, “content is king,” it’s because on-page content optimization plays a major and necessary role in expressing the expertise, authoritativeness, and trustworthiness that Google is looking for.
Optimizing the user experience is integral to our approach to on-page SEO. Landing pages should be intuitive, attractive, and simple, with effective calls to action throughout. Excellent UX leads to more conversions.
Your content needs to be well-written, error-free and properly optimized for keywords in addition to adding value to clients. In all cases, we refrain from duplicate content, keyword-stuffing and other practices that Google may penalize.
Keywords should be utilized in the headers and throughout the content as well as in the titles and meta descriptions. Appropriate keyword research ensures that we go after the terms your customers are actively searching for.
An effective crosslinking strategy involves linking between related landing pages or topic cluster pages on your site. The anchor text should always be a relevant keyword of the page being linked.
Off-page SEO is the one main pillar of search engine optimization that does not involve making changes directly to your website. These off-page techniques help to build your site’s domain authority. When other reputable sites link to your business, search engines see it as a sign of your quality and authority.
Guest blogging is the most common and valuable form of link-building. Our team of writers put together long-form blog articles that appeal to a general audience. We then submit these posts to high-domain authority guest blogging sites.
Ongoing directory and citation submissions are the bread and butter of off-page SEO. These are the links we build on a monthly basis as we strive to increase your site’s domain authority and rankings. It can be tedious work, but it’s worth it.
Social media platforms are excellent for promoting brand identity and awareness, but they can also help improve SEO. We ensure your NAP (name, address, phone number) is consistent across all profiles and, of course, add a link back to your site.
Included in our advanced SEO packages are forum posting activities and infographic submissions. Posting to forums provides a valuable backlink, while infographics are recognized for being more engaging than a typical blog.
We work with a lot of local businesses in cities across Canada and especially here in Calgary. Our efforts when it comes to local SEO ensure that our clients rank here in Calgary. Whenever people search for ‘businesses near me,’ Google provides a list of the nearest and most relevant business listings, and we can get you on that list.
Your Google My Business listing is one of the first things we look at and optimize as part of your SEO strategy. Your GMB listing provides customers with a snapshot of your business and is what appears in Google’s map listings.
When you’re trying to rank for specific cities or areas, we hone and narrow our keyword research accordingly. In some cases, we may recommend additional landing pages optimized around certain locations.
Your business name, company address and phone number and site URL need to be consistent across every facet of the internet. For short, we refer to this as NAP consistency, and a NAP audit is one of the first things we do as part of local SEO.
Local citations and directories are a great resource for consumers to find the best restaurants, hardware stores, lawyers, etc. in their area. Citations and directories often appear at the top of search engine result pages, so getting your name on one of those lists is very worthwhile.
Airtech, we have a team of experienced developers that focus on ensuring our clients’ websites meet the requirements of search engines, namely Google. Technical SEO involves everything related to helping search engines find, crawl, and index web pages.
Page speed is one of the top factors affecting technical SEO. Google recognizes that loading speed is crucial to the overall user experience. We analyze and evaluate your site’s score for FCP (first contentful paint), LCP (largest contentful paint), and more.
When Google, or other search engines, crawl your site, they’re looking for errors, including improper redirects, duplicate content, and metadata. We begin by analyzing your site for any of the above, and then work to eliminate them.
We know that you have your own reasons for caring about data security, but Google also thinks it’s an important feature for websites. We implement HTTPS to ensure optimum site safety and privacy protection.
The way your site is structured, from the individual pages to the overall site map, is an important factor for technical SEO. We look at the way your site is organized, and we make improvements as needed.
